The often forgoten user
Often in usability the focus is on the “lowest common denominator” which is to say the least experienced user. This is because generally people only consider something usable if they (an unexperienced user) can pick it up and instantly be a power user.
The problem with this is that when looking at something complex like large scale system management the user is required to have some background knowledge on how the system works. If you where to design the system for a user with no knowledge you will most likely be hampering the systems ability to complete its tasks. You may also make it more difficult for experienced users to access the functionality they desire.
On occasion a company will say “Minimize the novice user’s experience and maximize the experts experience” and by doing so find great success. I would argue that a great example of this is Adobe’s Photoshop. There are lots of products that are considerably easier to use yet Photoshop has become the gold standard of image processing software. This standard is not only in the professional world but runs deep into the amateur/home-user world as well. Most people who have any interest in digital image processing have a desire to own this application even if they have never done it before and may not find it easy to use.
Don’t get me wrong, I don’t believe Photoshop is a difficult program to use but for a completely novice user it is bound to be intimidating and have a fairly steep learning curve. But by choosing to focus on the advanced user Adobe has ensured that their product is the best one.