Digg.com has recently unveiled its new look and it sure is a “humdinger.” There are some good points like inline images and a more prominent bury button but overall I believe it is a step backwards in both graphic and interaction design.

On the graphics side the biggest mistake in my opinion is the failure to define a base font size. This means that the size is dictated by the default browser configuration, something that most people never change. For Windows Firefox users the default size is 16pt which is typically a little large for Web text. This gives the entire site a cartoon look. I understand that this might have been done for accessibility reason but there are other alternatives that would have allowed for a better controlled experience.

From the interaction standpoint many of the common feature such as digging, commenting, and burying have remained mostly unchanged. Personally I think the big failure here is the integration of video into the front page. This forced a redesign of the navigation which until now was excellent. In fact I have pitched similar designs and people recognized the similarities and even referred to it as “Digg style navigation.” While the new design maintains many of the elements of the previous it has added a drop-down menu system accessed through multifunction buttons. This can be confusing to casual consumers. With each click you may end up with different results.

Overall I think the previous design is better than this current iteration. Sure there are some interesting additions but I think they are really just feature fluff. I look forward to seeing how the public sees the new changes.

[Update] I just found this post. It looks like there might be other problems with the new Digg.com redesign.