Today I received an interesting item from Audi. It was basically a ‘welcome to the club’ type package but done on a completely different level then I have seen before. Every aspect of this mailing was Audi through and through. There was all sorts of handy information included like what items are covered under the warranty, a catalog of features that can be added post purchase and my personal favorite, an experience guide book.

Audi certainly has shown again that they care about user experience from start to finish. The real test will be when I take my car in for its first schedule maintenance. I will be sure to post back how it goes.